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Adidas is to manufacture footwear in Germany more than 20 years after it relocated production to Asia.
The new industry-changing “Speedfactory” is to begin large-scale production in 2017, with a first series of shoes manufactured by robots.
“As a sports company we know that speed wins. That’s why we defined speed as one of the key choices of our strategic business plan ‘Creating the New’. With the Adidas Speedfactory, we are revolutionising the industry. It’s a constantly changing world out there and our consumers always want the latest and newest product – and they want it now”, said Herbert Hainer, CEO, Adidas Group.
Currently under construction, the 4,600 sq m manufacturing plant will be totally automated, enabling footwear to be produced faster and geographically closer to sales outlets. A first set of 500 pairs is to be produced as part of a pilot test in late 2016.
The company produced over 300 million pairs of shoes in 2015 and says it needs to achieve a further 30 million annually to reach its 2020 growth targets.
As reported by ILM, the German multinational posted a 22% increase in revenues for the first quarter of 2016 on a currency-neutral basis, with accelerating momentum for both Adidas and Reebok brands.