Expo Riva Schuh considers timing positioning

Published:  14 June, 2016

The event dedicated to the volume footwear sector kicked off its 86th edition with an opening debate titled “The on-going changes in fashion timescales”, which also led the organisers to consider the timing positioning of their own trade fair.

The debate addressed the idea of re-thinking the timing of fashion collection launches, and the subsequent need to understand to what extent the current system can reduce the lapse from the moment in which a product is offered to when it actually reaches the consumer; two crucial issues that could have real implications for the footwear market, intrinsically linked to the world of fashion and its timescales.

The issue of timing positioning has also led Expo Riva Schuh to reflect on its early timing as a strategic advantage in the trade fair calendar. According to the organisers, “opting for an early time slot meets the demands of those who attend the fair and confirming this approach means a key sign of coherency as far as the market is concerned. Being an event aimed at the volume footwear sector, planning time for buying and production are extended and therefore demand an earlier meeting point”.

However, during this 86th edition they have also observed that, in a sense, the event is also very late when considering that the distinction between products for the two seasons is becoming increasingly less defined. Therefore, Expo Riva Schuh is also “a pre-cursor to the theme of the debate: the timing of presenting collections is increasingly closer to the moment the product reaches the consumer and those collections that are planned well ahead of time are being integrated with smaller just-in-time ranges”.

Expo Riva Schuh is closing its doors today, June 14, at Riva Del Garda Exhibition Centre.

Shoes picture on homepage carousel: by Haikon Hada