Timberland appoint a new President

United States
Published:  12 August, 2016

VF Corp has appointed Jim Pisani to the position of Global Brand President, Timberland, effective immediately. Pisani most recently served as president of VF’s Licensed Sports Group, which includes the Majestic brand.

He will report to Scott Baxter, Vice President, VF and group president, outdoor and action sports Americas.

“Jim is a tremendously talented and accomplished executive with a proven track record of delivering consistent business results and generating new growth opportunities,” said Baxter. “His passion, energy and embodiment of the values deeply rooted in the Timberland brand and in VF make him the ideal leader to guide the brand into its next phase of global growth.”

Pisani joined VF in 2008 as President of VF Licensed Sports Group. The business unit’s Majestic brand is the official on-field uniform provider for Major League Baseball. Prior to VF, Pisani held a succession of leadership roles in branding, merchandising, sales and marketing at PepsiCo and Kraft Foods.

“I’m truly honored to be given the responsibility to lead this powerful and iconic brand with such rich history,” said Pisani. “There are so many opportunities in front of the Timberland brand and I look forward to partnering with the talented teams around the world to leverage our collective strengths and accelerate growth.”

In his new role as Global Brand President, Timberland, Pisani replaces Stewart Whitney, who left the company in July 2016.