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The British leather goods brand has announced the launch of a new global partnership with the online luxury fashion retail platform to support its international omni-channel strategy.
Effective from April 18, Mulberry said its partnership with Farfetch, on a global concession basis, will enhance the brand’s direct to consumer model and strengthen its international presence. Mulberry’s offering on Farfetch is to feature a selection of the brand’s signature leather bags, such as the bestselling Amberley collection, which showcases the brand’s renowned leather craftsmanship and Made in England credentials. Other lifestyle ranges available on the platform include small leather goods, ready-to-wear, shoes, soft accessories and the recently introduced sunglasses collection.