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Co-organiser of the All China Leather Exhibition (ACLE), the China Leather Industry Association (CLIA), has urged the exhibitors of the upcoming edition of the trade show, taking place September 3-5 in Shanghai, to regulate the use of the word ‘leather’.
CLIA, co-organiser of the ACLE with APLF, has published a notice to domestic exhibitors in which it explains that in recent years some international exhibitors and buyers have complained about synthetic materials showcased at the trade show sometimes being labelled with the word ‘leather’ in their promotional materials in English language, and that some countries have a legislation that seeks to protect intellectual property rights, which states that leather refers to materials exclusively processed from animal hides and skins.
“In order to further standardise and internationalise the All China Leather Exhibition, all synthetic material exhibitors are not allowed to use the word ‘leather’ in any English promotional materials, including company name, product introduction, company profile and booth fascia”, reads the letter. The CLIA recommends that exhibitors should replace expressions such as ‘synthetic leather’ with ‘synthetic materials’, and ‘artificial leather’ with ‘artificial materials’. “All exhibitors are requested to prepare relevant publicity and display materials in accordance with this notice”, said the ACLE.