Changing Course

First published in the September/October 2019 edition of ILM
Published:  19 November, 2019
Dr Mike Redwood

“When you encounter a customer who has started out on a vegan diet and thinks she should not buy a leather bag, talking about the Leather Working Group does not cut it. It is not sexy. I need help with this.” In those words, as near as I was able to write down at the time, Liz Alessi, Vice President of Sourcing at Coach, expressed the consumer reality of 2019 at the Fourth World Leather Congress, held in New York on July 16.

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