Rolls-Royce best first quarter results to date

United Kingdom
Published:  09 April, 2021
Credit: Rolls-Royce

Across the BMW, Mini and Rolls-Royce brands, BMW Group has delivered a total of 636,606 vehicles, up 33.5%, and achieved a record high for the first quarter of 2021. Rolls-Royce Motor Cars had its best first quarter results in its 116-year history.

The group has increased its sales year-on-year in all major regions of the world and all brands in the group worldwide reported growth.

Rolls-Royce has recorded the brand’s highest-ever first-quarter sales figures, with 1,380 motor cars delivered to customers, up 62% from 2020. This quarterly result exceeds the previous record set in 2019 and is the highest ever for the luxury automobile maker. Sales growth was seen in all markets, with the strongest in China, the U.S. and Asia Pacific. There was high demand for all models, particularly for the new Ghost and the Cullinan, with order books extending into the second half of 2021.

Rolls-Royce bespoke commissions remain at the record levels seen in 2020, with a number of examples already delivered in 2021, including the Koa Phantom and Iridescent Opulence Phantom. All 20 of the Phantom Tempus Collection cars have been allocated to customers worldwide.

BMW brand

The BMW brand has delivered 560,543 vehicles to customers, up 36.2% in the first quarter of 2021. The success is attributed to the X models’ high popularity with customers, which sold 246,068 units, up 36.5%, as well as sales increases of 43% for the new high-volume BMW 5 Series and 43.6% for the BMW 3 Series.

In the first quarter of 2021, a total of 74,683 Mini vehicles were sold. This represents a 16.2% increase from 2020. Mini has grown its sales in all regions of the world compared with the first quarter of 2020. The Mini Countryman grew 36%; Mini three door sales were up 23.4%, while 19.1% more John Cooper Works models were sold than in 2020. Electrified vehicles accounted for 15% of total Mini sales in the first quarter which is double what it was in 2020.